The predictions are based on FavorDrop estimated card claim and usage rates along with email/SMS deliverable,open and click rates.
Beta Feature Access: The Spend Predictions feature is currently available to Beta users only. If you would like to enable this feature for your account, please reach out to our team at support@favordrop.com or contact us through the in-app chat bubble.
Key Metrics & How Calculations Work
All figures on this page are projections meant to assist with budget planning. Actual campaign costs depend on recipient engagement, delivery channel, and messaging content.
Funnel Benchmarks
Deliverability Rate: The percentage of sent messages successfully reaching recipient inboxes or phones (Platform default: 88%).
Open Rate: The percentage of delivered recipients who view your message (Platform default: 75%).
Click Rate: The percentage of recipients who click your claim link (Platform default: 30%).
Claim Rate: The percentage of landing page visitors who claim a FavorDrop card (Platform default: 40%).
Usage Rate: The percentage of claimed cards that recipients actually spend (Platform default: 20%).
Instructions: Step-by-Step
1. Input Your Marketing Performance Metrics
Enter your team's known marketing benchmarks into the funnel rate fields OR use the default estimated rates:
Card Claim & Usage Rates:
Claim Rate: The percentage of people who land on the FavorDrop Claim Form and claim a FavorDrop card (e.g., typical: 40%).
Usage Rate: The percentage of recipients who claimed FavorDrop cards who go on to spend them (e.g., typical: 20%).
Messaging Benchmarks (Email vs. SMS): Use the toggle buttons (Email / SMS) to set channel-specific conversion rates.
Deliverability: The percentage of sent messages successfully reaching recipient email inboxes or phones.
Note: The initial messaging is sent from your CRM or other delivery engine that includes content from you in your marketing voice and branding. Your FavorDrop promotion is embedded in your outgoing messaging.
Open Rate: The percentage of delivered recipients who view your campaign message.
Click Rate: The percentage of users who click your call-to-action link (FavorDrop Claim Form URL).
Tip: If you don't have your own data yet, you can leave FavorDrop’s default averages in place to run an initial baseline prediction. Click Save defaults at top right if you want to store your custom benchmark numbers for future estimates.
2. Enter Campaign Volume & Gift Card Values
Select or input the Card value ($) specific to your FavorDrop Promotion (e.g., $25).
Choose the total Sends volume (e.g., 100, 300, 500). Note that Sends refers to the number of recipients that your promotion is targeting.
Understanding Your Results
Once your forecast numbers and parameters are entered, the interactive conversion funnel automatically updates to display the full recipient pipeline results:
Below the funnel, your projections are split into two breakdowns:
What You Pay
Shows the overall promotional cost outlay including fees:
Card dollars spent by recipients: Value of redeemed cards (Used x Card Value $).
Fee per claim: FavorDrop processing fee per claimed card (Cards Claimed x $2.50).
Fee per use: FavorDrop processing fee per redeemed card (Cards Used x $2.50).
Total Likely Spend: Estimated immediate out-of-pocket promotion cost.
Card Dollars & Bounce-back Projection
Shows how your FavorDrop card funds are distributed and what bounces back to your account:
Card value issued: Total value attached to claimed cards (Cards Claimed x $ Card value). Note: Claimed cards may or may not be used by the recipient.
Spent at use: Actual card value used by customers at Merchant locations (Used Cards x $ Card Issued Value). Note: Assumed full card value is spent.
Unused Cards (Bounce-back): The total dollar amount from claimed cards that were never spent. This is the estimated money that returns directly back to your FavorDrop account balance to fund future promotional sends.
FavorDrop Pro-Tip: Tailoring Data & Creative to Your Unique Business
Industry Benchmark Variance: Every industry behaves differently—what works for e-commerce might look completely different from real estate, hospitality, or B2B services. Plugging in your own industry-specific historical metrics ensures your financial model reflects the reality of your sector.
The Power of Your Brand Voice: Nobody knows your customers better than you do. Utilizing your unique brand voice, recognizable messaging and, and custom logo imagery directly boosts engagement metrics like open, click, and claim rates.
Need Template Support? If you're starting from scratch or want to optimize performance, FavorDrop offers pre-built email and SMS templates designed to drive conversions. Contact support or check out our resource center to get started!
Spend Predictions Page Calculator Disclaimer:
The values presented on the Spend Predictions page are estimated projections designed to assist with forecasting and promotional planning. Actual campaign costs, redemption rates, and bounce-back funds are not guaranteed and will vary based on recipient engagement, delivery performance, your messaging, and your input parameters. FavorDrop does not guarantee specific campaign outcomes or financial results based on these predictions.
Have any Questions?
We're just a click or an email away. You can reach out to us at support@favordrop.com or use the convenient chat bubble located at the bottom right corner of your screen. Our support team is standing by to help you, and to ensure you have a seamless experience with FavorDrop.